Think First - Joe Natoli

Think First

By Joe Natoli

  • Release Date: 2015-10-05
  • Genre: Internet
Score: 5
From 11 Ratings


Creating an app, site or any product that succeeds — or sells — is most definitely a tall order. Designing anything for people is tough, because we’re inherently complex and...well...messy. Which means that things like market share and ROI don’t come easy. But time and effort spent finding the right problems to solve allows designers, developers and product teams to take quantum leaps forward in exceeding the expectations of everyone involved. In Think First, Joe Natoli shows you exactly how to do this, using lessons learned from his 26 years as a UX consultant to Fortune 100 and 500 organizations. You’ll find proven principles, step-by-step methods and straightforward, jargon-free advice that can be applied to any kind of digital product. Think First proves that while people are indeed messy and complex, designing for them doesn’t have to be. Here’s what a few well-respected UX practitioners and authors had to say about Think First: “A very practical guide to success in business.” – Dr. Don Norman, Director of the DesignLab, UC San Diego and Author of The Design of Everyday Things “Think First is a practical guide to UX that makes sense of strategy and structure. Highly recommended!” – Peter Morville, Bestselling Author of Intertwingled “For designers and developers, understanding strategy and UX is an increasingly necessary skill. Joe Natoli’s Think First demystifies these foundational ideas in a very conversational, easy to read style.” – Ilise Benun, Founder of and Author of 7+ Books Think First serves as a roadmap to building a solid foundation for UX that’s strong enough to withstand any weather as projects move into design and coding.


  • A must read for those that care about UX!

    By gvongfak
    Being in the creative industry for over ten years, Joe Natoli’s “Think First” has given me a new way of looking at how to solve problems. Regardless of your discipline or role within the industry, interactive or print, the book explains why UX is important throughout your entire process. We’ve all heard it before, “If you fail to plan, plan to fail.” This book provides information so that your projects don’t fail. I recommend this book as a must read to all of my colleagues. If you want a no-nonsense way of deciphering UX, “Think First” is it.
  • Think First is a Phenomenal Resource!!

    By cod3ghoul
    Think First is a Phenomenal Resource for Any UX Designer!!!!!! As someone fairly new to the world of user experience design, I found Joe's book to be extremely valuable. As a web and software developer, I am not only interested in trying to produce quality products, but also in trying to design products that deliver great user experiences. I want users of the applications I create to not only be able to get a particular task or end-goal accomplished in the most efficient way possible, but I also want them to actually enjoy using the application because of the way it's designed. Even if it's an application they only use at work!! Joe provided the insights I was looking for and delivered them fantastically on every page of his book. The entire time I was reading Think First, I was consistently hooked on the ideas and examples he gave that always had me saying to myself, “Oh Yeah!, that makes total sense!!” Think First is a GREAT book for someone brand new to the world of user experience design, but it's also GREAT for even seasoned UX Designers who are looking to amp up their game. The title is perfect because it drives home the overall goal EVERY person involved with ANY part of a product or service's development should have...and that is to Think First BEFORE you even move to planning, writing, budgeting, prototyping, coding, etc.!! And if you read this book, Joe will show you how!!!!!
  • Learn to become a UX Jedi

    By Demetrius D
    To find a book that truly unlocks the secrets of a thing is very hard to find, to find one that is well written and easy to read is like finding a unicorn at the end of a rainbow next to a pot of gold; this book is that unicorn. The amount of valuable information provided is this book is unlike anything that I have ever seen, along with the fact that is a very easy to read and follow makes this book a must have on your bookshelf and must reach for when you run into a design road block. With Think First Joe Natoli shows that he deserve to stand among the giants of design (Norman and Garrett). This is a must read over and over and over.
  • Great book about UX Strategy for everyone!

    By ___allthenicknamesaretaken
    UX is a complex field, and there are tons of books on the topic of UX. Think First stands above them; it’s a great book about how to think about what we do everyday. While UX designers and management may create strategies, developers, copywriters, and those who create content and systems must implement the strategy. There will always be a lot of micro-decisions that need to be made by both management and the people doing the work, and Think First provides a solid guide for doing that. Every decision made impacts User Experience, so it’s really important for designers, developers and other team members to consider the reasons behind their actions. This book is great for people who want to empower themselves to think strategically and serve both business goals and use needs. Think First empowers us to break the assumptions we make in what we do, and grow as a result. The insights gained from Think First will surprise you and your team!
  • It’s the must have read for UX.

    By Pistolpott
    Think about all the opportunities to make your clients lives better. I cannot urge you enough to buy this book. Joe's a great teacher. Learn from him.
  • Good read!

    By Goddess Lady
    I don’t write a lot of reviews, but this book deserved it, it is more than just a book it as a framework for successful UX, and one that is very much needed. There is a lot of information on UX in these book stores, some of it is good and some of it is bad, and while this shouldn’t be the last book on your list it should defiantly be one of the first. It’s easy to read, and it perfect for anyone looking to master the Art of UX Design.
  • A must read!

    By OmenArtGallery
    Think First is a must read for anyone in web design/UI/UX or any field even remotely related to the concepts in the book, that's how good it really is. The information in Think First is invaluable and is presented in a style that lets the reader absorb and utilize the information without any roadblocks. Not just for those of us already in the field, but Think First should be in every classroom teaching the subject, as a road map of what to do and how to do it successfully. Thank you Joe Natoli.